I was recently asked at a presentation why the ‘G’ in HGTV has almost completely disappeared. If you didn’t know, the ‘G’ stands for gardening and at one time there were plenty of television shows about planting, horticulture and design. Now they are all gone.
Even my new series really doesn’t talk about gardening although I do outdoor makeovers on it. It’s a bit of a challenge because as a hobby, gardening has been in decline. A decade ago, gardening was listed as the top hobby in Canada right next to bird watching. So what happened? Did that demographic die off? Why has gardening gone away and how do we get it back?
Back in its prime, anything with the word ‘garden’ in it was an instant moneymaker and we all know that money is what drives trends. Gardening doesn’t make money anymore. Gardening has been replaced with this concept of outdoor living.